ANALYTICS & BUYER INTELLIGENCE

Turn Buyer Behavior into Actionable Insights

Track what buyers explore, engage and revisit. Use real engagement data to sell smarter and faster.

Analytics Dashboard

What Panom Tracks

Deep engagement insights from digital property experiences

Time Spent

Track how long buyers engage with specific units, floors, and amenities

Interaction Patterns

See navigation paths, clicks, zooms, and points of interest

Repeat Visits

Identify buyers who return to view properties multiple times

Feature-Level Interest

Know which views, layouts, and amenities capture the most attention

Tied to Individual Leads

When buyers submit inquiries or interact via tracked sessions, engagement data is linked to individual leads. This gives your sales team complete context for every conversation.

Lead Profile with Engagement Data

Intuitive Dashboards

Insights are presented through intuitive dashboards designed for quick understanding and action. No data science degree required.

  • Real-time engagement metrics
  • Unit-level interest heatmaps
  • Lead activity timelines
  • Project comparison reports
Analytics Dashboard Preview

How This Is Different from Other Analytics

Traditional analytics track page views. Panom tracks spatial and experiential engagement inside properties.

Capability
Panom Analytics
Other Analytics
Tracks engagement inside digital spaces
Unit-level and floor-level insights
Links behavior to individual leads
Feeds into lead scoring
CRM integration ready
Built for real estate sales

Frequently Asked Questions

Turn Buyer Behavior into Actionable Insights

Track what buyers explore, engage and revisit. Use real engagement data to sell smarter and faster.