Stop Guessing. Start Knowing.
Unlock buyer intent with real-time engagement data and turn property exploration into actionable sales intelligence.
The pulse of buyer interest
At a glance, see how much interest a project is generating — total engagement events, how many visitors you have identified versus who is still anonymous, and how many times your views were opened. It is the top-of-funnel pulse that tells you whether demand is building, before a single form is filled.
Real engagement, not just clicks
Panom measures the time buyers and your reps actually spend in the experience, split by how they engaged — on-site at the gallery, online in a guided call, or self-serve from home. Time spent, not clicks, is the strongest early signal of intent.
Every signal, the moment it happens
A live feed of every view visit, session, and newly identified lead. Your team can follow up while interest is still warm — with full context on exactly what the buyer just explored.
Analytics That Reveal What Matters
Panom's analytics give your team a precise read on buyer behavior — not aggregated impressions, but individual engagement signals.
Engagement Heatmaps
Visualize exactly which areas of a project attract the most buyer attention — down to individual units and amenities.
Unit Interest Tracking
Know which specific units buyers are spending time on, returning to, and sharing — early signals of purchase intent.
Session Recordings
Review how individual buyers navigated through your project — which path they took, where they paused, what they revisited.
Real-Time Dashboards
Live engagement metrics so your team knows which leads are actively exploring — and can follow up at exactly the right moment.
Turn Data into Deals
Analytics are only useful when they drive action. Panom surfaces the right signals at the right time to help your team prioritize and close.
Identify Serious Buyers
Engagement depth — time spent, units revisited, sessions per week — correlates strongly with purchase readiness.
Prioritize High-Intent Leads
Score leads automatically based on behavior, so sales teams focus energy where it's most likely to convert.
Understand Popular Inventory
See which unit types, floors, and views generate the most demand — informing both pricing and marketing strategy.
Guide Follow-Up Conversations
When a sales rep knows a buyer spent 15 minutes on unit 4B, that follow-up call starts with context, not cold pitch.
Know Which Buyers Are Ready to Close
Replace guesswork with behavioral signals. See exactly where buyer intent lives.